In recent years, Custom trend has become a prominent term in the world apparel industry, especially in an era where personalized and independent consumer preferences are gaining dominance. From large-scale personalized customization to customized brands and high-end customization studios, customization seems to have permeated various sectors of the apparel industry. This article explores the rise of customization in the apparel market and analyzes the current challenges and development opportunities in the industry.
The Rise of Custom
For a long time, the apparel market has been primarily focused on mass production. However, with the development of society and the upgrading of consumer demands, there is an increasing emphasis on personalized, vertical, and independent consumer preferences. After experiencing 30 years of comprehensive industrialization and rapid economic growth, consumers’ pursuit of personalization and brand recognition has become more evident. According to research data, the private custom t shirts clothing market reached a scale of 1.022 trillion yuan in 2016, and it is expected to reach 20 trillion yuan by 2025.
Transformation on the Supply Side
Historically, high inventory and high prices have been pain points in the industry, and effective alignment with consumer demands is crucial for addressing these issues. Customization provides an ideal solution for this. Consumers can place orders based on individual needs, and manufacturers can start production after receiving payment. This not only ensures efficient resource allocation and reduces inventory risks but also streamlines the traditional supply chain by eliminating intermediate channels. Consumers can directly engage with brand manufacturers, saving distribution costs and enhancing product value for money.
Challenges in Custom
Despite the success of custom in the market, there are still bottlenecks and challenges. Firstly, the lack of unified standards makes it difficult to guarantee the quality of customization. Secondly, the insufficient reserve of professional customization talent hampers the further development of customization. In the face of these challenges, the industry needs to establish unified standards and strengthen the training of professional talents to ensure the quality and sustainability of customization services.
Future Custom Trend
In the next 30 years, the apparel industry will enter an era of intelligence, personalization, and customization. With the development of big data and intelligent manufacturing, a flexible supply chain has reduced manufacturing costs and shortened the customization cycle, making mass customization possible. For companies, besides improving product quality and management levels, establishing industry standards will be crucial to lead the orderly development of the customization market.
Conclusion
Custom has become one of the trends in the development of the Chinese apparel industry, meeting the modern urban population’s pursuit of high-quality clothing. However, the market still faces some confusion and challenges. For companies, setting industry standards and enhancing talent development will be key to future development. Only through collective efforts can the customization market in the Chinese apparel industry grow steadily and orderly.
